How I help
Marketing support for Christchurch tech companies and ambitious SMEs
Get in touch
Why work with me
Growth marketing leadership
Built and led high-performing marketing teams at Affinda and Draftable, across AI and legal tech verticals.
-> Contributed to 110% YoY revenue growth at Affinda and $1M ARR at Draftable in 18 months.
Go-to-market execution
Designed and executed full-funnel GTM strategy for Draftable Legal from MVP stage to scale-up.
-> Delivered pipeline velocity, 500+ customers acquired globally, and positioned brand in the US, UK, AU, and Nordics.
Demand generation & automation
Built demand gen engines using HubSpot, email workflows, paid campaigns, and A/B testing.
-> Achieved 10% MoM growth in MQLs and accelerated the sales cycle through lead nurturing.
Performance & paid media
Managed LinkedIn, Google Ads, and integrated campaigns across regions; led partner co-marketing.
-> Achieved 500% ROI on Above The Law campaign for Draftable and improved lead quality while reducing CPA.
Brand positioning & messaging
Developed brand DNA, product positioning and multi-persona messaging strategies at Draftable and Affinda.
-> Created clear, compelling positioning that resonated with five personas in legal tech sector.
Leadership with people-first approach
Created and implemented over 20 strategies across diverse industries, collaborating with C-suites and mentoring teams. Always led with empathy and intention.
-> You get calm, clear execution and psychologically safe collaboration
Get in touch
"Maria is an expert in digital marketing. She knows how to study the market — understanding who our clients are, what they need and want, where the market is positioned, and who our competitors are. This has helped us align our company much more effectively with the market. She is also strong in branding, using social media to build our online presence and engage with both existing and potential clients. Since working with her, our sales have grown significantly."
Joshua Wong, Cephas Rock
What it looks like in practice
Plan & direction
I dive into your goals, data, and team setup — then build a sharp, actionable plan that aligns with where your business is at. Whether you’re launching something new, scaling what’s already working, or cleaning up marketing chaos, you’ll walk away with a clear growth direction and priorities that make sense.
→ No 50-page strategy decks. Just smart decisions and momentum.
Systems & processes
I build structure, not complexity.
We’ll set up lightweight, repeatable processes so your marketing doesn’t live in someone’s head. Think: simple planning frameworks, campaign templates, automated lead flows, and a rhythm of reporting that keeps things on track — without turning your business into a project management zoo.
→ You’ll know exactly what’s happening, what’s working, and what’s next.
Resources & processes
I’ll work with what you’ve got: whether that’s a junior marketer, a part-time VA, or just you in the trenches. I’ll guide, support, and roll up my sleeves to fill gaps — from writing copy to briefing freelancers to coaching your team.
→ I act like your part-time marketing lead, without the full-time cost.
Tactics & campaigns
Once the foundations are set, we start launching smart, focused campaigns: paid ads, SEO, email, content, or whatever channels match your stage and goals. Everything is tested, tracked, and built to convert — no fluff, no random acts of marketing.
→ It’s all about delivering leads, building brand, and getting results.
Book a coffee